The experience was both enriching and creatively challenging, particularly due to the need to align with Pedigree’s brand guidelines and ensure accessibility across platforms. As part of a campaign-focused hypercasual game, the product required a balance between playful engagement and functional clarity. The design was responsive and tailored for users interacting via both desktop and mobile, with accessibility baked into visual and interaction decisions. The goal was to create an intuitive and delightful user journey while reinforcing the brand's message in an interactive format.

1.Research

(Who are the users? What is the product? What are the goals?)
Targeted casual gamers and dog lovers engaging with branded marketing content.

2.Collaborate and Build Relationships

(Project manager, client, engineers, content)
Coordinated closely with the project manager and client for UI planning and approvals.

3.Design

(Using design tools, accessibility, responsive layouts, brand alignment)
Designed major screens including sign-up, home, instructions, leaderboard, win/lose, and score updates.

4.Iterate & Test

(User test where possible, refine designs)
Iterated on layouts and flows based on internal reviews and stakeholder feedback.

5.Release

(Launch scope and goals)
Final designs were implemented and launched as part of a live campaign.

View the live version here