Hypercasual Game
Hypercasual Game
Hypercasual Game
Fluffy's Way Back Home is a Hypercasual Game with marketing objective
Fluffy's Way Back Home is a Hypercasual Game with marketing objective
Understanding the brief
The Pedigree Hypercasual Game was a branded web experience developed to promote Pedigree’s new gravy product through playful interaction. Designed as a lightweight, engaging touchpoint for pet owners and dog enthusiasts, the game aimed to drive brand awareness and emotional resonance. Responsibilities included designing responsive splash and end screens that maintained visual consistency, intuitive navigation, and smooth transitions across both mobile and desktop platforms. Illustration assets were provided by a third-party illustrator and seamlessly integrated into the UI to preserve the brand’s visual identity. The project balanced marketing goals with user-centered design, offering an accessible and delightful experience.
The Pedigree Hypercasual Game was a branded web experience developed to promote Pedigree’s new gravy product through playful interaction. Designed as a lightweight, engaging touchpoint for pet owners and dog enthusiasts, the game aimed to drive brand awareness and emotional resonance. Responsibilities included designing responsive splash and end screens that maintained visual consistency, intuitive navigation, and smooth transitions across both mobile and desktop platforms. Illustration assets were provided by a third-party illustrator and seamlessly integrated into the UI to preserve the brand’s visual identity. The project balanced marketing goals with user-centered design, offering an accessible and delightful experience.
Timeline : 2 Weeks
Process
The experience was both enriching and creatively challenging, particularly due to the need to align with Pedigree’s brand guidelines and ensure accessibility across platforms. As part of a campaign-focused hypercasual game, the product required a balance between playful engagement and functional clarity. The design was responsive and tailored for users interacting via both desktop and mobile, with accessibility baked into visual and interaction decisions. The goal was to create an intuitive and delightful user journey while reinforcing the brand's message in an interactive format.
1.Research (Who are the users? What is the product? What are the goals?)
Targeted casual gamers and dog lovers engaging with branded marketing content.
2.Collaborate and Build Relationships
Coordinated closely with the project manager and client for UI planning and approvals.
3.Design (Using design tools, accessibility, responsive layouts, brand alignment)
Designed major screens including sign-up, home, instructions, leaderboard, win/lose, and score updates.
4.Iterate & Test
Iterated on layouts and flows based on internal reviews and stakeholder feedback.
5.Release
Final designs were implemented and launched as part of a live campaign.
View the live version here
The experience was both enriching and creatively challenging, particularly due to the need to align with Pedigree’s brand guidelines and ensure accessibility across platforms. As part of a campaign-focused hypercasual game, the product required a balance between playful engagement and functional clarity. The design was responsive and tailored for users interacting via both desktop and mobile, with accessibility baked into visual and interaction decisions. The goal was to create an intuitive and delightful user journey while reinforcing the brand's message in an interactive format.
1.Research
(Who are the users? What is the product? What are the goals?)
Targeted casual gamers and dog lovers engaging with branded marketing content.
2.Collaborate and Build Relationships
(Project manager, client, engineers, content)
Coordinated closely with the project manager and client for UI planning and approvals.
3.Design
(Using design tools, accessibility, responsive layouts, brand alignment)
Designed major screens including sign-up, home, instructions, leaderboard, win/lose, and score updates.
4.Iterate & Test
(User test where possible, refine designs)
Iterated on layouts and flows based on internal reviews and stakeholder feedback.
5.Release
(Launch scope and goals)
Final designs were implemented and launched as part of a live campaign.
View the live version here
Key Learnings
My first dive into hyper casual game design taught me how to blend fun interactions with clear marketing goals. Learned to stick closely to brand guidelines while keeping the UI simple and user-friendly. Got creative with non-transparent illustrations and made sure the design worked smoothly across devices. Saw how small, playful experiences can build strong emotional connections when the design feels intuitive and on-brand.
The experience was both enriching and creatively challenging, particularly due to the need to align with Pedigree’s brand guidelines and ensure accessibility across platforms. As part of a campaign-focused hypercasual game, the product required a balance between playful engagement and functional clarity. The design was responsive and tailored for users interacting via both desktop and mobile, with accessibility baked into visual and interaction decisions. The goal was to create an intuitive and delightful user journey while reinforcing the brand's message in an interactive format.
1.Research
(Who are the users? What is the product? What are the goals?)
Targeted casual gamers and dog lovers engaging with branded marketing content.
2.Collaborate and Build Relationships
(Project manager, client, engineers, content)
Coordinated closely with the project manager and client for UI planning and approvals.
3.Design
(Using design tools, accessibility, responsive layouts, brand alignment)
Designed major screens including sign-up, home, instructions, leaderboard, win/lose, and score updates.
4.Iterate & Test
(User test where possible, refine designs)
Iterated on layouts and flows based on internal reviews and stakeholder feedback.
5.Release
(Launch scope and goals)
Final designs were implemented and launched as part of a live campaign.
View the live version here
What People Say
What People Say
What People Say
Snehal Shivankar
UX Designer | Mentoring Future Designers @ADPList | Google WTM Ambassador
"I have known Nikita for the past two years, starting from DevFest Pune. In 2023, she worked with me as part of the design team, where she did an excellent job. Her creativity, dedication, and attention to detail truly stood out during the event.
This year, in 2024, Nikita took on a bigger role as the Lead of the Design Team, and she handled it brilliantly. She helped create our event website, marketing materials, and complete event branding. Her leadership skills, ability to manage a team, and passion for design helped deliver outstanding results. She's a proactive team player who ensures everything is done on time and up to high standards.
I highly recommend Nikita for any role in design or leadership. She brings incredible value to any team or project she's part of."Mahaveer Muttha
Co-founder Birdvision | Organizer Google Developers Group Pune
"I had the pleasure of working with Nikita in the design team for DevFest Pune 2024. Her creative vision and attention to detail were instrumental in creating visually stunning designs for the event's website, marketing materials, and branding. Nikita consistently exceeded expectations and delivered high-quality work. I highly recommend them for any design project."
Anshul Tibrewala
Co-founder Snipe | ISB Alumni
"Nikita is the backbone of our design and product team, she is among the most reliable people I have worked with and has maturity far beyond her age.
Nikita joined us as an intern in her 3rd year of college and now heads our design team bringing logic, organisation and a desire to keep learning and improving.
She is calm under pressure and delivers on every aspect of her role well."Dr. Shradhha Oza
Associate Prof at A.I.T Pune
"It gives me immense pleasure to recommend Nikita. She has been my student for the last 3 years at AIT, E&Tc department. Always found her extremely committed and sincere. Currently I am her project guide and appreciate her creativity, technical merit and commitment in her work. I have also seen Nikita working as an active member / joint secretary at Innovation and Entrepreneurship Cell. She is extremely proactive - always contributed different techniques of working more efficiently. She has a great liking / passion for Graphics / UI / UX. I saw how she pursued her passion since her second year by learning - interning - religiously. And she organised activities / workshops so that other like minded students also could learn. She is good team builder and can lead an event from start to its successful execution . One of her admirable and unique strength is she does her work remaining very low profile. I wish her all the very best for every success"
Snehal Shivankar
UX Designer | Mentoring Future Designers @ADPList | Google WTM Ambassador
"I have known Nikita for the past two years, starting from DevFest Pune. In 2023, she worked with me as part of the design team, where she did an excellent job. Her creativity, dedication, and attention to detail truly stood out during the event.
This year, in 2024, Nikita took on a bigger role as the Lead of the Design Team, and she handled it brilliantly. She helped create our event website, marketing materials, and complete event branding. Her leadership skills, ability to manage a team, and passion for design helped deliver outstanding results. She's a proactive team player who ensures everything is done on time and up to high standards.
I highly recommend Nikita for any role in design or leadership. She brings incredible value to any team or project she's part of."Mahaveer Muttha
Co-founder Birdvision | Organizer Google Developers Group Pune
"I had the pleasure of working with Nikita in the design team for DevFest Pune 2024. Her creative vision and attention to detail were instrumental in creating visually stunning designs for the event's website, marketing materials, and branding. Nikita consistently exceeded expectations and delivered high-quality work. I highly recommend them for any design project."
Anshul Tibrewala
Co-founder Snipe | ISB Alumni
"Nikita is the backbone of our design and product team, she is among the most reliable people I have worked with and has maturity far beyond her age.
Nikita joined us as an intern in her 3rd year of college and now heads our design team bringing logic, organisation and a desire to keep learning and improving.
She is calm under pressure and delivers on every aspect of her role well."Dr. Shradhha Oza
Associate Prof at A.I.T Pune
"It gives me immense pleasure to recommend Nikita. She has been my student for the last 3 years at AIT, E&Tc department. Always found her extremely committed and sincere. Currently I am her project guide and appreciate her creativity, technical merit and commitment in her work. I have also seen Nikita working as an active member / joint secretary at Innovation and Entrepreneurship Cell. She is extremely proactive - always contributed different techniques of working more efficiently. She has a great liking / passion for Graphics / UI / UX. I saw how she pursued her passion since her second year by learning - interning - religiously. And she organised activities / workshops so that other like minded students also could learn. She is good team builder and can lead an event from start to its successful execution . One of her admirable and unique strength is she does her work remaining very low profile. I wish her all the very best for every success"
Snehal Shivankar
UX Designer | Mentoring Future Designers @ADPList | Google WTM Ambassador
"I have known Nikita for the past two years, starting from DevFest Pune. In 2023, she worked with me as part of the design team, where she did an excellent job. Her creativity, dedication, and attention to detail truly stood out during the event.
This year, in 2024, Nikita took on a bigger role as the Lead of the Design Team, and she handled it brilliantly. She helped create our event website, marketing materials, and complete event branding. Her leadership skills, ability to manage a team, and passion for design helped deliver outstanding results. She's a proactive team player who ensures everything is done on time and up to high standards.
I highly recommend Nikita for any role in design or leadership. She brings incredible value to any team or project she's part of."Mahaveer Muttha
Co-founder Birdvision | Organizer Google Developers Group Pune
"I had the pleasure of working with Nikita in the design team for DevFest Pune 2024. Her creative vision and attention to detail were instrumental in creating visually stunning designs for the event's website, marketing materials, and branding. Nikita consistently exceeded expectations and delivered high-quality work. I highly recommend them for any design project."
Anshul Tibrewala
Co-founder Snipe | ISB Alumni
"Nikita is the backbone of our design and product team, she is among the most reliable people I have worked with and has maturity far beyond her age.
Nikita joined us as an intern in her 3rd year of college and now heads our design team bringing logic, organisation and a desire to keep learning and improving.
She is calm under pressure and delivers on every aspect of her role well."Dr. Shradhha Oza
Associate Prof at A.I.T Pune
"It gives me immense pleasure to recommend Nikita. She has been my student for the last 3 years at AIT, E&Tc department. Always found her extremely committed and sincere. Currently I am her project guide and appreciate her creativity, technical merit and commitment in her work. I have also seen Nikita working as an active member / joint secretary at Innovation and Entrepreneurship Cell. She is extremely proactive - always contributed different techniques of working more efficiently. She has a great liking / passion for Graphics / UI / UX. I saw how she pursued her passion since her second year by learning - interning - religiously. And she organised activities / workshops so that other like minded students also could learn. She is good team builder and can lead an event from start to its successful execution . One of her admirable and unique strength is she does her work remaining very low profile. I wish her all the very best for every success"
Snehal Shivankar
UX Designer | Mentoring Future Designers @ADPList | Google WTM Ambassador
"I have known Nikita for the past two years, starting from DevFest Pune. In 2023, she worked with me as part of the design team, where she did an excellent job. Her creativity, dedication, and attention to detail truly stood out during the event.
This year, in 2024, Nikita took on a bigger role as the Lead of the Design Team, and she handled it brilliantly. She helped create our event website, marketing materials, and complete event branding. Her leadership skills, ability to manage a team, and passion for design helped deliver outstanding results. She's a proactive team player who ensures everything is done on time and up to high standards.
I highly recommend Nikita for any role in design or leadership. She brings incredible value to any team or project she's part of."Mahaveer Muttha
Co-founder Birdvision | Organizer Google Developers Group Pune
"I had the pleasure of working with Nikita in the design team for DevFest Pune 2024. Her creative vision and attention to detail were instrumental in creating visually stunning designs for the event's website, marketing materials, and branding. Nikita consistently exceeded expectations and delivered high-quality work. I highly recommend them for any design project."
Anshul Tibrewala
Co-founder Snipe | ISB Alumni
"Nikita is the backbone of our design and product team, she is among the most reliable people I have worked with and has maturity far beyond her age.
Nikita joined us as an intern in her 3rd year of college and now heads our design team bringing logic, organisation and a desire to keep learning and improving.
She is calm under pressure and delivers on every aspect of her role well."Dr. Shradhha Oza
Associate Prof at A.I.T Pune
"It gives me immense pleasure to recommend Nikita. She has been my student for the last 3 years at AIT, E&Tc department. Always found her extremely committed and sincere. Currently I am her project guide and appreciate her creativity, technical merit and commitment in her work. I have also seen Nikita working as an active member / joint secretary at Innovation and Entrepreneurship Cell. She is extremely proactive - always contributed different techniques of working more efficiently. She has a great liking / passion for Graphics / UI / UX. I saw how she pursued her passion since her second year by learning - interning - religiously. And she organised activities / workshops so that other like minded students also could learn. She is good team builder and can lead an event from start to its successful execution . One of her admirable and unique strength is she does her work remaining very low profile. I wish her all the very best for every success"
Just one mail away
Contact
nikitakumari136@gmail.com
Just one mail away
Contact
nikitakumari136@gmail.com
Just one mail away
Contact
nikitakumari136@gmail.com
Skills
Each skill is a brushstroke contributing to the masterpiece of your online presence. Let us weave innovation, aesthetics, and leadership into the fabric of your digital journey.
UX Design
UI Design
Product Design
Design Systems
Workshops
Design Sprint
Interaction Design
User Testing
Usability Testing
UX Research
Leadership
Mentoring
No-Code
Graphic Design
Information Architecture
Motion Design
SEO Optimization
Content Strategy
Web&App Design
Certifications
03
Product Design Uxcel
Gained knowledge on Design Principles, Color Theory, Typography, information Architecture and Usability Heuristics
Usability Heuristics
Color Theory
Typography
Design Principles
02
Google Data Analytics
Learnt about Data-Driven Solutions, Cleaning, Visualisation and Tableu
Data Visualisation
Data Driven Decisions
Prepare and Process Data
Tableau and R Programming
01
Google UX Design Professional
Enhanced knowledge on Design Thinking, wireframes, prototypes and design solutions
Design Thinking
Wireframe and Prototype
UX Research and Competetive Audit
Feedback and Iteration
Product Design Uxcel
Gained knowledge on Design Principles, Color Theory, Typography, information Architecture and Usability Heuristics
Google Data Analytics
Learnt about Data-Driven Solutions, Cleaning, Visualisation and Tableu
Google UX Design Professional
Enhanced knowledge on Design Thinking, wireframes, prototypes and design solutions
What I do
I create new things—experiences, products, and businesses—that change how things are done and inspire people. See how I do it.
UX/UI Design
Product Design
Branding
Graphic Design
UX/UI Design
Crafting intuitive digital experiences where thoughtful interface design transforms complex interactions into seamless user journeys
Product Design
Transforming complex problems into intuitive products that enhance people's lives through thoughtful, human-centered design
Graphic Design
Bringing playful precision to visual storytelling, crafting graphic designs that balance eye-catching creativity to make your message both memorable and meaningful
UX/UI Design
Crafting intuitive digital experiences where thoughtful interface design transforms complex interactions into seamless user journeys
Product Design
Transforming complex problems into intuitive products that enhance people's lives through thoughtful, human-centered design
Graphic Design
Bringing playful precision to visual storytelling, crafting graphic designs that balance eye-catching creativity to make your message both memorable and meaningful
Nikita Kumari